Organic sessions over the selected period (GA4). The upward trend reflects the reoptimisation work landing. Select Last 6 months or Last year to see the full picture back to the site launch.
AI Search Traffic
Visitors arriving from AI assistants — ChatGPT, Gemini, Claude, Perplexity, Copilot and others. As people increasingly research through AI rather than traditional search, this shows how much of Technical Resources' traffic now comes via large language models, which assistants send the most, and how engaged those visitors are. Detected from the referrer GA4 records on each session.
AI assistants increasingly answer questions directly and cite sources. Traffic here means Technical Resources is being referenced and clicked inside AI answers — an emerging channel most competitors aren't tracking. Engagement and enquiry rates show whether these visitors are as valuable as organic search visitors. Note: only AI tools that pass a referrer are captured, so treat this as a reliable floor, not a complete total.
Paid / Ads Performance
Spend, clicks, impressions and conversions are pulled live from the Google Ads API for the selected period. Sessions, enquiries and landing-page data come from GA4. Day and hour breakdowns show when campaigns perform best so budget can be weighted toward high-converting windows.
ⓘ Cost, CPC and impressions come from the Google Ads API. Where the Ads API returns no rows, sessions & conversions fall back to GA4.
Live Activity
Real-time data from GA4 — active users on the site right now (last 30 minutes). Auto-refreshes every 30 seconds. This is separate from the historical reports and uses GA4's Realtime API.